The Sociallogical Method
A proven approach to modern engagement
We work directly with leaders of growing organizations - big enough to face communications challenges, not big enough for a department - to drive reputation and real business results. Strategy and action, tailored to the outcomes you want.
The Sociallogical Method
Every organization needs three essential components to succeed in today's digital landscape. We've refined these fundamental requirements into a proven method that transforms how organizations engage:
Strategic Leadership
Engagement Partnership
Direct, ongoing counsel for your top decision-maker. We’re not consultants for a department - we’re your partner in reputation and growth.
Digital Foundation
Strategic Platform Builder
Build the right digital platform where your audiences are. Leadership guides the setup. The foundation adapts as your needs shift.
Engagement Engine
Social Amplifier
Expert execution that keeps your presence active, relevant, and growing. Because strategy without consistent action fails.
Why This Approach Works
These three components aren't optional - they're essential. Every successful organization masters them, whether internally or through partners. We've refined this approach through years of experience with leaders across industries. It works because it's built on market reality, not theory.
Who We Are
The Sociallogical Method is delivered by a team of specialists whose complementary expertise ensures your success:
Jeff Roach
Founder and Chief Strategist, for over 25 years, Jeff has helped leaders own outcomes, build reputation, and transform organizations. His expertise stems from deep experience in both technology startups and strategic advisory roles with senior business and political leaders. Jeff designed and refined The Sociallogical Method over a decade of hands-on work with organizations ready to transform how they engage.
Kelly Lawson
A brand and visual strategy expert, Kelly guides organizations in crafting authentic visual narratives that resonate with their audiences. Also one of Eastern Canada's most sought-after brand photographers, she brings comprehensive expertise to helping clients tell compelling stories across all visual mediums.
Teri McMackin
Implementation Specialist at Sociallogical, Teri manages the essential operational details that keep our client engagements running smoothly. She specializes in data analysis, research support, and secure account management, ensuring The Sociallogical Method is executed effectively for each client.
Kash Kannaiti
Privacy Navigator at Sociallogical, Kash ensures Privacy by Design (PbD) principles strengthen our engagement strategies. Founder of Reconnaissance Security Intelligence Services (RSIS), he helps organizations transform privacy requirements into trust-building advantages that are especially important for international trade.
Relationships, Transparency, Results.
If leaders don’t shape engagement, someone else will. Trust is earned by those willing to own it, and results follow.