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Jeff Roach 2026-04-23 Jeff Roach 2026-04-23

CPPA is coming for your privacy policy. And that’s a good thing.

How Canada’s next privacy law will test your story, not just your systems.

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Jeff Roach 2025-09-17 Jeff Roach 2025-09-17

Misinformation needs a vacuum. Don’t give it one.

Silence is not protection. Here’s what brands must build now to safeguard trust.

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Jeff Roach 2025-07-18 Jeff Roach 2025-07-18

The Engagement Trap: Why Social Media Fury Isn't Public Opinion

When algorithms amplify anger, leaders mistake manufactured outrage for authentic public sentiment

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Jeff Roach 2025-04-10 Jeff Roach 2025-04-10

Platform blindness: the hidden cost of single-network thinking

Why market insights from one social network are dangerously incomplete

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Jeff Roach 2025-02-15 Jeff Roach 2025-02-15

The business case for being visibly Canadian: why .CA matters now

How .CA domains build trust in a market hungry for Canadian options

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Jeff Roach 2025-01-22 Jeff Roach 2025-01-22

McLuhan's Warning: Why Better Tools Don't Always Mean Better Connections

The solution isn't in the tools. It's in remembering that meaningful engagement – whether digital or human – starts with having something worth saying and knowing exactly who needs to hear it.

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