The Sociallogical Method
A proven approach to modern engagement
Sociallogical helps leaders own their narrative, build trust, and turn engagement into growth. From creating your strategy to executing it flawlessly, we help you achieve sustainable results.
The Sociallogical Method
Every organization needs three essential components to succeed in today's digital landscape. We've refined these fundamental requirements into a proven method that transforms how organizations engage:
Strategic Leadership
Engagement Partnership
Ongoing strategic guidance that builds confidence, shapes decisions, and drives sustainable growth. This isn't a one-time strategy - it's the continuous leadership that transforms how you engage.
Digital Foundation
Strategic Platform Builder
The right infrastructure, properly built where your audiences actually are. While primarily an initial setup, your foundation evolves as your needs change.
Engagement Engine
Social Amplifier
Expert execution that keeps your presence active, relevant, and growing. Because strategy without consistent action fails.
Why This Approach Works
These three components aren't optional - they're essential. Every successful organization masters them, whether internally or through partners. We've refined this approach through years of experience with leaders across industries. It works because it's built on market reality, not theory.
Who We Are
The Sociallogical Method is delivered by a team of specialists whose complementary expertise ensures your success:
Jeff Roach
Founder and Chief Strategist, Jeff has spent over 25 years guiding leaders through digital transformation and reputation building. His expertise stems from deep experience in both technology startups and strategic advisory roles with senior business and political leaders. Jeff designed and refined The Sociallogical Method over a decade of hands-on work with organizations ready to transform how they engage.
LinkedIn: https://www.linkedin.com/in/jeffroachca/
Bluesky: https://bsky.app/profile/jeffroach.ca
Kelly Lawson
A brand and visual strategy expert, Kelly guides organizations in crafting authentic visual narratives that resonate with their audiences. Also one of Eastern Canada's most sought-after brand photographers, she brings comprehensive expertise to helping clients tell compelling stories across all visual mediums.
LinkedIn: https://www.linkedin.com/in/kellyslawson/
Bluesky: https://bsky.app/profile/kellylawson.ca
Kash Kannaiti
Privacy Strategy Lead at Sociallogical, Kash ensures privacy by design principles strengthen our engagement strategies. Founder of Reconnaissance Security Intelligence Services (RSIS), he helps organizations turn privacy from a requirement into a competitive advantage.
LinkedIn: https://www.linkedin.com/in/kashkannaiti/
Bluesky: [Insert Link]
Teri McMackin
Implementation Specialist at Sociallogical, Teri manages the essential operational details that keep our client engagements running smoothly. She specializes in data analysis, research support, and secure account management, ensuring The Sociallogical Method is executed effectively for each client.
LinkedIn: https://www.linkedin.com/in/teri-mcmackin/
Bluesky: [Insert Link]
Relationships, Transparency, Results.
Through our international agency partners, The Sociallogical Method helps organizations around the world transform how they engage.